Ahead of Games, Delhi Police’s advertising budget doubles
In an expensive effort to seek public support to check crime and educate the capital's residents against possible terror threats, ahead of the Commonwealth Games, the Delhi Police will spend over Rs 20 crore on advertising and publicity this year.delhi Updated: Jun 21, 2010 00:58 IST
The Delhi Police is taking no chances as far as safety and maintenance of law and order during the Commonwealth Games are concerned — and it wants Delhiites to do the same.
In an expensive effort to seek public support to check crime and educate the capital's residents against possible terror threats, ahead of the Commonwealth Games, the Delhi Police will spend over Rs 20 crore on advertising and publicity this year.
"The amount is double that which had been spent on advertising and publicity in 2009-10,” said a senior police officer requesting anonymity.
Out of its total sanctioned budget of Rs 23 crore for advertising and publicity this year — up from the Rs 9.21 crore during 2009-10 and the
Rs 10.19 crore in 2008-09, the Delhi Police has reportedly already spent nearly Rs 2.27 crore between April and May this year.
The Delhi Police's total budget for the current year is Rs 2,755 crore.
“The amount was spent on publicising public-friendly measures such as helplines and creating awareness among citizens on how to check untoward incidents,” the officer said.
The Delhi Police revealed all this and more in reply to an RTI query filed by Ashwini Shrivastava, who sought details of the amount spent by the law enforcement agency on publicity measures.
“The purpose of the advertisements is to inform the city's residents about various measures being adopted by us to check crime and thwart untoward incidents,” said Delhi Police spokesperson, Additional Commissioner of Police (ACP) Rajan Bhagat.
“Besides this, ads are also issued to disseminate information about missing children in adherence to the Delhi High Court's directions in the matter,” Bhagat added.
The RTI reply maintains that there has also been an increase in the number of advertisements issued to different media. According to the reply, a total of 1,348 adverts were carried in print and electronic media in 2008-09 — which increased to 1,701 in 2009-10.
“We put out 940 endorsements related to promotion of various helplines and schemes and to make people aware of various anti-terror measures, besides other similar steps taken between January and May this year,” he added.