A day after Narendra Modi was named prime ministerial candidate by the BJP parliamentary board, the party's Delhi unit is trying to cash in on the "Modi magic" by kick-starting its election campaign on his birthday.
The backdrop at the BJP office, which earlier read "Team BJP", has been replaced by a poster of Modi. The Delhi BJP will formally launch the party's election campaign on Tuesday by organising a hawan in the morning and a rally at Talkatora stadium. Amit Shah, a close aide of Modi, will be part of the rally.
All senior BJP leaders, including national president Rajnath Singh and Delhi Assembly election in-charge Nitin Gadkari, will be at the rally.
The decision to start the election campaign on Modi's birthday was taken hours after his elevation as the prime ministerial candidate.
"We had been brainstorming on which day to start the campaign and after the announcement, we thought of launching it on his birthday. There is immense enthusiasm among the party workers and they all wanted that the campaign should be launched on Tuesday," said a senior BJP leader.
Senior leaders, including Sushma Swaraj, Arun Jaitley, national general secretaries Amit Shah, Anant Kumar, Delhi election, Syed Shahnawaz Hussain, RK Sinha and co-in-charge Navjot Singh Siddhu, will address the rally.
"We will showcase the development that has been carried out in BJP-ruled states, including Gujarat, Chhattisgarh and Madhya Pradesh. They are the role models for Delhi. We will expose the Delhi government," said Vijay Goel, state president.
Delhi BJP, which regards the Assembly elections as a dry run before the general elections, has launched their official slogans, "Jeetenge Dilli, Jeetenge Bharat" and "Ghar, Ghar Bhajapa".
"With the announcement of Modi as BJP's prime ministerial candidate, the party will get a great boost especially among the youth as he has a huge following among them. The BJP will enjoy huge advantage in the Delhi elections over the Congress," added Goel.
The party will organise roadshows in villages from Wednesday.