If your MTNL phone rings, don't ignore it to be a pesky call as it may be the BJP aspirant in your constituency seeking your blessings or inviting you to tell your problems and suggestions.
In an effort to reach out to the voters, the candidates will send a voice message to all having MTNL landline connection and request them to convey their suggestions and grievances.
If a voter responds to the call, another voice message will be sent by the candidate within 24 hours in which the aspirant will give a brief remark to the electorate.
"We have decided on the MTNL landline connections as constituency-wise details of the customers are available in case of the state-run telephone company," BJP's IT Cell Convenor Vivek Goyal told PTI.
He said the party has asked all its candidates to take advantage of the innovative service.
"We have requested all the candidates to use this innovative technology to reach out to the voters and convey BJP's message on their own voice," Goyal said.
The IT Cell has already entered into an agreement with a private software company which will record the messages of the candidates and send them as individual voice SMS to MTNL landlines as outbound calls.
An official of the Kirusa Software Private Limited said the response from the candidates was very encouraging and they will start recording the voice message of the candidates from tomorrow.
"This service will be first of its kind in the national capital," said Sujoy Bhattacharya of Kirusa adding the company was working day in and day out to make it a success.
He said BJP's Chief Ministerial candidate V K Malhotra's voice will be recorded in a day or two.
The company will charge the candidates 40 paise for every voice message heard. It will also provide a detailed report on who all have heard and replied to the voice message of the candidates.
The BJP has also started an Short Messaging Service (SMS) campaign in 23 constituencies through which it is trying to spread its vision for the capital city.
SMS, dedicated websites, groups on social networking sites and short films are some of the media being used by the parties and candidates in the run up to the November 29 polls.
Satellite TV, a sure shot way of reaching the drawing rooms of millions of people, is another medium being milked by candidates, who are airing advertisements and short films to woo voters.