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Commercial art: Frame of mind

After doing a web designing course from an animation institute, Supreet Bhamrah, Technical Director of Frameboxx, followed his heart and his mind to gain success and fame in the graphic and commercial art industry, reports Cara Gupta Sarkar.Shooting stars | Quirky facts | Career ladder | Institutes in India | Global options | Skills required | Challenges | Business buzz | Pluses & minuses | 'It's about applying your aesthetics' | 'The commercial art industry is maturing'

delhi Updated: Jun 27, 2012 12:30 IST
Cara Gupta Sarkar

Supreet Bhamrah traces his roots to Gwalior, where he studied at the Scindia School. He spent the early years of his life in the hostel (from standard four to twelve) but often visited his parents and brother who lived in Gwalior. “Since my school was not open to day boarders, I had to pack my bags and head for hostel life.”



After school he went to Mumbai where he did his B.Com from MNK College. This was followed by a short course in web designing from an animation institute. From there on he followed his heart and his mind to gain success and fame in the graphic and commercial art industry.



When Bhamrah was in school, his dad gave him a computer. During the vacations, when he would go back home, he would spend the maximum time on his computer, and experiment with all types of creative work and try his hand at everything from making posters to logos to sculptures for his friends and other people. His friends ‘hired’ him to design logos or posters for which he was paid.



“This was quite exciting as I got some reward and recognition for my creativity,” he says. Thereafter, he did a course in web designing from a private institute in Mumbai and started working for a few companies and celebrities.



“Besides earning my own pocket money, I gained a lot experience,” he says, adding, “One day my friend saw an advertisement in the newspaper for a demonstration on special effects using computers, which was to be presented by a group from Hollywood. He informed me about the demonstration and we both went to attend it. The presentation was a turning point in my career as it inspired me to explore the world of special effects.”



Following this Bhamrah installed all the related software in his computer and mastered the skill. “I was hired by Workstation, an institute in graphic art, to join their faculty. And thus began my journey in this industry,” he reminisces.


Bhamrah went on to do freelance work for architectural walkthroughs. (An architectural walkthrough involves making 3D models for any upcoming building that takes one through the passages and rooms). After this, an animation studio spotted him.



He is currently Technical Director of Frameboxx, a private institute that specialises in visual and graphic arts. His work involves managing and co-coordinating all seven offices in Delhi and 30 other centres across the country. He is also involved in a number of projects, pre-production work and quality control. He takes seminars and workshops on the subject and explains that, “I enjoy working with students and giving them specialised training in the subject.”



When asked to point one thing that he likes about the job, Bhamrah says it is definitely the passion and dedication that goes into making things work. “It is very difficult to get up from the computer and leave something undone. Since my work is related to what I like doing, it gives me a great sense of satisfaction.”



However, one major drawback that he complained about was the scant time that work left for his family. “Our social life suffers a lot,” he says.