The size of the commercial art industry in India is fast increasing. It is expected to cross US$1.5 billion in the next two years.
Once famous, artists can price their artwork at as high as Rs 1 lakh.
Coca Cola’s 1929 advertisement with the catch line ‘The pause that refreshes’ was one of the previous century’s top 100 campaigns, according to www.adage.com, a marketing history reference resource.
Indian-born Tarsem Singh is a now a well-known commercial director with many famous ad campaigns to his credit.
He went to the US to study business, but switched to films later.