To add some extra zing to the IPL fervour, businesses in Delhi come up with new ideas every year. This year, there are tattoo artists present at various restaurants — cricket-crazy patrons can watch the match and get tattooed in the style of players such as Virat Kohli and Chris Gayle.
Entrepreneur Naman Sharma, a Virat kohli fan, plays cricket regularly. He loves this tattoo idea. “We have many similarities, and one [of them] is the passion for our profession,” says Sharma. “I have been looking for an opportunity to get inked the same way [as Kohli]. I saw a discount deal at a restaurant and decided to go for it.”
Tattoo artist Vikas Malani, from Body Canvas, says, “The Kohli tattoo is something everyone wants. More than temporary tattoos, I am getting queries for permanent tattoos.” The cost of getting a permanent tattoo is Rs 2,000 for the first square inch, followed by Rs 1,500 per square inch for a black and grey tattoo. Malani is offering a 20 per cent discount as well, for the IPL season only. A temporary tattoo costs Rs 300 per square inch.
Mohit Singh, tatoo artist from Mike, says, “Delhiites like to follow trends, and with cricketer tattoos in demand, I paint two to three such tattoos every day. The price depends on the size [of the tattoo] and the number of colours used.”
For restaurateurs, this is a different way to attract customers and add fun to the normal live screening of IPL matches. Jyoti Joshi and Sanjeev Kundra,the duo that owns Feng Shuii Kitchen, find the tattoo idea very interesting. Joshi says, “Every year, I have offers on food and drinks to make the live screening interesting, but I was looking for a twist, and what could be better than engaging people in tattooing.”
Raasta, a restaurant co-owned by Goumtesh Singh (Joy), is another place that has a tattoo artist present during IPL match telecast.