Sixty-three roads, flyovers, bus shelters and the airport will soon have a unique Commonwealth Games look. The organisers have finally started the job of painting the city in CWG hues at a cost of Rs 22 crore. The design elements, which go up to at least a hundred in number, will be seen at bus shelters, street furniture and lampposts.
"We are spending Rs 20 crore while the Delhi government is chipping in with Rs 2 crore towards the look and image of the Games. We have contracted five vendors to take care of this requirement," said Sangeeta Welinkar, additional director general, (Image and Look) of the OC.
Work in the Image and Look section has been one of the most delayed and its vendors were decided a few weeks ago. "There was no point in starting our work early because the decoration loses its sheen and also gets damaged due to rain and pollution. But now we're all set," she said.
Even the boarding pass of Air India will soon bear this unique look. Also, a separate enclosure at the International terminal of the airport will be dedicated to the CWG.
"We will make sure that only our official sponsors get to use the roads and bus shelters that we have taken from the various civic authorities," Wellinkar said.
Almost the whole of Delhi would be decked up in Games colours as only Commonwealth Games hoardings will be put up within at least 2-km radius of each venue to avoid any kind of ambush marketing.
About 575 Delhi Transport Corporation buses will also wear CWG designs and colour palettes.
The look and the image of the games
Inspiration for Image and Look
Ashok Chakra, jaali, ambi and rangoli patterns from Indian architecture, especially in Delhi's heritage monuments
Sanjhi art of paper cutting from Uttar Pradesh
Bright purple, orange, green, blue, yellow and red and pink gain prominence in all design
Where to expect them
Flyovers, medians, lampposts, airport lounge, boarding passes of Air India, bus shelters, DTC buses, etc
Rs 22 crore