Delhi gets first liquor shop in mall
Sandwiched between a coffee shop and a supermarket, Shop no. 154 of the DLF Place mall, Saket, has an unusual occupant.delhi Updated: Apr 09, 2010 23:21 IST
Sandwiched between a coffee shop and a supermarket, Shop no. 154 of the DLF Place mall, Saket, has an unusual occupant.
With its proud display of expensive liquor, the store — High Times — represents the best liquor retail experience on offer in the city.
But more importantly, it’s the first wine shop in a mall in Delhi.
Spanning over 800 square feet, the store — set up by DSIIDC — opened its doors to tipplers on March 18.
“There was never any restriction on opening a liquor store in a mall earlier. But mall rentals are huge and so viability was questionable,” said an officer of the excise department of the Delhi government.
The approaching Commonwealth Games, it seems, has turned malls into a viable option.
“Quality ambience and liquor shopping don’t really go together. But with this store, everything has changed,” said store manager Surinder Kumar.
Female drinkers couldn’t agree more. Now picking up liquor, for them, does not necessarily have to be accompanied by the usual exercise of darting uncomfortable glances.
“I’d rather come here than wait in a queue at any other wine store in south Delhi. The ambience of luxury mall definitely makes a difference,” said Sunika Gupta, a housewife.
Keeping in tune with the ambience, the store stocks wider varieties of Indian and foreign liquor than any other DSIIDC shop in the Capital.
“We have high-end liquor costing between the range of Rs 7,000 and Rs 18,000, which should easily find takers among the crowd that usually visits such luxury malls,” said Kumar.
For wine lovers, there is a separate section, which has provisions to maintain correct temperature to retain real tastes.
High End is the first of many more stores to come in the Capital. Another one has recently been opened in the West Gate mall in Rajouri Garden.
“DSIIDC is in talks with other malls too. All of them will be called High Times. This should be a success with a large number of foreign tourists visiting the Capital during the Commonwealth Games,” added Kumar.