DTC buses to run wrapped in advertisements to reduce losses
The Delhi Transport Corporation (DTC), which incurs a loss of Rs 3 crore everyday, will now run buses fully covered in advertisements like the Delhi Metro trains.delhi Updated: Aug 02, 2016 23:35 IST
The Delhi Transport Corporation (DTC), which incurs a loss of Rs 3 crore everyday, will now run buses fully covered in advertisements like the Delhi Metro trains.
The public buses body has invited bids from advertisers after getting a nod for the proposal from the state transport authority.
However, buses that run in areas under the south Delhi municipal corporation cannot have advertisements. This is because the civic body has not given permission.
“For displaying advertisements, we need to take permission from the municipal corporations,” said a DTC official.
“It will take some time because of the trifurcation of the civic body. Now, we have to get approval from all three civic bodies before we float tenders for the entire bus fleet. We have got approval from the east and north civic body. The south MCD is yet to approve,” said a DTC official.
The official said bids have been invited for 1,825 buses and 17 depots, which fall under north and east MCDs. The publicity department of DTC signed a memorandum of understanding with south MCD but is yet to get a formal approval.
A committee formed by the ministry of urban development had suggested using bus depots for commercial projects. The recommendations were part of a turnaround plan for the sick public bus organisation.
Apart from the entire exterior, space on the back side of the seats, hand railing, back side of driver’s seat will also be made available for advertisers. LED screens will also be available for displaying advertisements.
“DTC has several depots, bus queue stops with scope for generating revenue through selling space for advertisements. But these options were not explored. A public transport service cannot expect to generate revenue from ticket sales only,” said a transport department official.
Experts feel DTC should also focus on Transit Oriented Development (TOD) and develop its depots as shopping complexes. “DTC can use the space in its depots to develop shopping and office complexes while keeping the ground floor for parking buses. It can be done on a Public Private Partnership (PPP) basis. It will help bring revenue for the corporation,” the official said.
The ministry panel had suggested construction of budget hotels on the depots for boosting revenue.
The DTC can sell space on poles that may be installed in the depots since most of them are located on prime locations.
The CAG, in its audit of DTC accounts, had observed that the corporation has 87 sites on prime locations in Delhi of which 10 properties are vacant.