Be it a lounge created completely out of ice or a cafe that resembles a forest with monkeys and other animals for company, entrepreneurs are devising innovative ideas to create theme restaurants to attract food lovers.
A welcome breather from regular restaurants and hotels, the unconventional surroundings of the theme hotels are lending them a distinctive quality.
Remember Mowgli? The lovable character from Rudyard Kipling's "Jungle Book" makes an appearance again but this time in a restaurant. De Moghleez, a restaurant in West Delhi based on a forest theme also sports other Kipling characters like "Sher Khan" and "Baalu" plastered on its walls.
"Our main aim to select jungle as a theme for our restaurant is to attract children. We often see the same customers every week in our restaurant with their children, who play around while having food," Rajesh Mehra, Manager of DeMoghleez said.
'Culture Gully', the cuisine wing of the 'Kingdom of Dreams' theatre in Gurgaon which showcases food from 14 states of India offers a vibrant space that is an amalgamation of an unique Indian experience.
Also "Samarkhand" in Mumbai boasts of a rich Afghani ambiance, with the North West frontier region as its theme. Even the waiters here dress up in typical Afghani wardrobe, sporting turbans and sherwanis all the time.
Suresh Naik, senior captain (team manager) of the restaurant says, "Indians as well as foreigners love our ambiance. Sabutchooz( sort of tandoori chicken) and Sikanderaan (leg of baby lamb) is undoubtedly our specialty."
Corroborating Naik is a twenty-something Shreya Sareen who believes that the USP of theme restaurants is their ambiance.
"I have been to such restaurants and I like their setting. The way they have been designed is interesting and the ambiance is really good, "she says.
'Rocking Evils' in Pitampura, Delhi is a resto-bar. As the name suggests, its theme is that of 'evil'. Red and Black colours in the decor lend a devilish look to it. Drinks and cuisines of the restaurant are based on negative attributes and are referred to as 'evil Dreams', '007evils','evils special murg', 'evils chicken drumsticks' etc.
Bollywood too has emerged as a favourite theme of joints like the 'Filmi Masala' in Gurgaon and the 'Bombay Post' in Mumbai.
The common motif in both the restaurants are old Hindi classics and posters of Bollywood icons like Nargis and Raj Kapoor.
Puneet Tayal, co-partner of Delhi's first ice bar 'Ice Lounge', is all set to tap the Commonwealth games business bonanza.
He says, "We will hosting a series of international acts. The DJs will be from Commonwealth nations so as to connect with the audience of these nations."
With options galore, even customers are ready to shell out their money for getting an exclusive feel of a particular theme.
Monika Jose, an college student who has visited Pind Balluchi in Rajouri Garden says, "It has a very rustic feel to it and it's a village setting you know, and the food is also served in copper haandis. It's very interesting."
With theme restaurants dime-a-dozen, food lovers say they can look forward to a variety of cuisines and multiple experiences to choose from.