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From next month, pay more for beer, whisky

Tipplers will have to shell out more for their favourite brands. From July 1, the prices of almost all brands of hard and soft liquor will be increased by 10-15%. Atul Mathur reports.

delhi Updated: Jun 22, 2011 23:45 IST
Atul Mathur

Tipplers will have to shell out more for their favourite brands. From July 1, the prices of almost all brands of hard and soft liquor will be increased by 10-15%.

Though there will be a marginal increase in the prices of beer and wine, Indian made
foreign liquor (IMFL) and imported liquor will become more expensive.

This means a bottle of Glenfiddich single malt whisky that now costs Rs 4,500 will cost about Rs 5,200 from July 1. Chivas Regal and Johnnie Walker Black Label, priced at Rs 3,000, are expected to cost Rs 3,300-R3,400.

Senior officials said the licence fees on almost all brands of hard and soft liquor have been increased in the new excise policy notified by the Delhi government a few days ago. The price of country-made liquor had been increased from June 16.

“Since the price of beer was increased twice last year, and we are trying to promote wine in Delhi, there will be marginally increase in their prices. But hard liquor will be costlier anything between 10 to 15 %,” a senior excise department official said, requesting anonymity.

The Delhi government had planned to introduce a new excise policy in August last year. “It took us a lot of time to work out a formula to determine the liquor price. We face stiff competition from Haryana and UP. We wanted a price in Delhi that is competitive with the prices in those two states,” an excise official said.

Excise officials said the hike would help earn the government an additional revenue of almost R300 crore this fiscal.