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From today, freedom from marketing calls

Feel empowered. Go ahead and take that call and tell the pesky caller: “You are going to be history soon.” Nandini R Iyer tells more.How to register

delhi Updated: Sep 01, 2007 01:56 IST
Nandini R Iyer

Feel empowered. Go ahead and take that call and tell the pesky caller: “You are going to be history soon.” The war against unsolicited marketing calls starts from Saturday.

Here is what you need to do. Call up your service provider MTNL, Airtel, Hutch or Reliance and ask them to put your number on a list called the National Do Not Call Registry (NDNCR). You should get a registration reference number within 48 hours and be registered within 45 days.

According to rules framed by telecom watchdog body Telecom Regulatory Authority of India (Trai), you should stop getting those irritating calls 45 days after you are registered. That’s the rule and a promise.

A Chennai Airtel customer got this message from his service provider: “Your reference number for registering on NDNCR is S1000006424. All promotional communication to your Airtel mobile will stop within 45 days from now.”

All this won’t cost a single paisa. Subscribers need to just call their service providers and ask to be signed up or alternately send an SMS to the same customer-care number. Some companies are offering web registration also.

After the mandatory 45 days waiting period, you are free. Persisting telemarketing callers can be reported to the service provider. If it’s a telemarketer who is registered with Trai, it can be fined Rs 500 a minute for the call made to you.

If the call came from an unregistered telemarketer, the service provider will forward its number to Trai, which will order disconnection of the phone line used for making the call.

Telecom department sources said the Reserve Bank of India has directed all banks in India to deal only with telemarketers registered with the NDNCR. There are about 5,000 registered telemarketers, with two lakh phones listed in the registry.

(With inputs from Aradhya Mathur in Delhi, GC Shekhar in Chennai and BR Srikanth in Bangalore)