'Go India, Go for Gold' campaign launched
Thousands of hand prints and a symbolic march to cheer the Indian team participating in the Commonwealth Games.delhi Updated: Sep 05, 2010 00:47 IST
Thousands of hand prints and a symbolic march to cheer the Indian team participating in the Commonwealth Games (CWG).
Hoping to generate a buzz about the Games among Delhiites and to promote the spirit of sportsmanship, HT Media Limited, in association with the CWG Organising Committee and Muthoot Pappachan Group, launched the 'Go India! Go for the Gold!' campaign on Saturday.
Under the campaign, hand prints in the form of a 'high five' will be collected on large canvas panels, in support of the Indian team, for the Games.
The canvas panels will be put up in more than 300 spots all over Delhi, including places like schools, malls, colleges, markets and offices.
"After the Games, people will ask how many medals India won. They will not talk about the beauty or the grandeur of the stadia. This is a very important campaign that will add to the Games enthusiasm," said Lalit Bhanot, secretary general, Organising Committee.
The hand prints will be collected till Sep 16 and organisers expect to collect more than 1 lakh prints in this time.
"The objective is to galvanise people to support sportspersons. We all want them to win medals and this is a way to encourage the team to go for the gold," said Anand Bharadwaj, business head (New Media Initiatives), HT Media Limited.
Following the hand prints, a march will be organised on September 19, where all canvas panels will be put up to forms a backdrop for the march.
"We are hoping to get between four kilometres and six kilometres of hand prints," Bharadwaj added.
The CEO of Muthoot Capital Services, Manomohanan, was also present at the event.
The march will either go through Vijay Chowk to India Gate or though Janpath to Central Park.
"This campaign will engage everybody, from students to housewives to office-going executives and will give them an opportunity to come out and show support for the country," said S Keerthivasan, business head, HT Media Limited.