The textiles ministry will urge Tata Group chairman Ratan Tata to allocate space in his retail chain store for handloom and handicraft products to improve their upmarket visibility.
"I will write to Ratan Tata and tell him that in his Westside Stores, he must allocate four shelves to handloom and handicrafts," textiles secretary Rita Menon told PTI.
Tata group's retail arm Trent operates 'Westside' stores along with 'Star Bazaar' and 'Landmark' that offers a books, music, movies and stationery.
The company has around 50 Westside departmental stores across the country.
Supporting the idea, Central Cottage Industries Corporation of India MD Nirmal Sinha said that it would help reach handicraft products across the country.
"Hand weavers will get extra space to market their products. It will be altogether a separate space as Tatas have their outlets all over India," Sinha said.
Although India's handicraft exports are about $2.3 billion, their visibility in the domestic organised market needs to improve.
"We are supporting almost 1,700 events per year in the handloom and handicraft sector for sales and exposition which takes place throughout the country and abroad," Menon said.
Textiles minister Dayanidhi Maran had said recently that his ministry would give top priority to put together schemes and other initiatives to promote marketing of handicraft products.