No politics for now: Robert Vadra | delhi | Hindustan Times
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No politics for now: Robert Vadra

Arguably India's most famous son-in-law, Robert Vadra in a candid confession to HT said that though he remained very much politically aware, there was no place for politics in his life right now.

delhi Updated: Feb 22, 2011 21:39 IST
HT Correspondent

Arguably India's most famous son-in-law, Robert Vadra in a candid confession to HT said that though he remained very much politically aware, there was no place for politics in his life right now.

Tongue firmly in cheek, however, he added that he can "never say never".

"I keep myself very well informed about the politics in the country and though there is no politics in my life now, I can never say never," Vadra said.

"I know the problems at the grassroot level in the country as I was working with over 500 workers on a daily basis 20 years back. I have also campaigned in the past but only when I think I can make a big difference would I take a call. I am happy with what I am right now."

Vadra runs Artex, a business of making handcrafted items, mainly women's accessories for export markets, an offshoot of his family brassware business in Moradabad.

It occupies the bulk of his time, but the trappings of being a member of a politically active family rubs off on him as well.

"It is stifling to have security around all the time," he said.

"People think it's a novelty but believe me it's not. There are times I feel some freedom would not be so bad."

Vadra's business is thriving and he has managed to create good demand for the niche products that he designs himself.

"The future of handicrafts is in niches," he said.

The journey to being noticed, however, has been steep.

"It has not been easy getting recognition for what I do and not only for who I am," he said.

"But I have been determined. I have my own business and we have been here forever. It is my own creation and I like my job. This pays my bills so it is not a farce. Over time, people have accepted me as a normal exporter."

He has also found a way out to the traditional exporter's fetish to have massive scale and is not deterred by China.

"China's products are machine-made while we make it by hand," he said.

"People have started accepting it and hence are willing to pay us more. Mass production is also not a problem but people have become very anti-risk and the time of volumes is gone."