Review: Magic of Bollywood | delhi | Hindustan Times
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Review: Magic of Bollywood

In Magic of Bollywood, almost half of the 16 essays deal with Joseph Nye's notion of ‘soft power’ as experienced at home and away. The rest breaks down Bollywood’s hypnotism into hard granules like content, audience and use, writes Amitava Sanyal.

delhi Updated: Aug 11, 2012 17:51 IST

In Magic of Bollywood, almost half of the 16 essays deal with Joseph Nye's notion of ‘soft power’ as experienced at home and away. The rest breaks down Bollywood’s hypnotism into hard granules like content, audience and use, writes Amitava Sanyal.