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Roll models

You have travelled in the Delhi Metro and admired its efficiency, the spic-and-span stations and the state-of-the-art trains.

delhi Updated: Jul 11, 2009 23:50 IST
Sidhartha Roy

You have travelled in the Delhi Metro and admired its efficiency, the spic-and-span stations and the state-of-the-art trains.

Very soon you would also get a chance to bring the Metro home.

The Delhi Metro Rail Corporation (DMRC) is going to introduce scale models of the metro trains in about a month. There would be one simpler and cheaper model in plastic, meant for children and a slightly expensive one in metal for connoisseurs.

Some toy manufacturers are already cashing in on the craze for the Metro in the Capital.

The small plastic toys that look like the Metro flooded markets like Connaught Place less than a year ago and have been selling like hot cakes.

These are priced at Rs 80 but a little bargaining can bring the price down to Rs 60 or Rs 70.

The Delhi Metro Rail Corporation realised that there was a demand for such models and toys only recently but is losing no time to come up with versions of it own.

“We got to know that some local manufacturers are selling such toys even though no one is allowed to use the Delhi Metro logo. We have served a legal notice on one such company and they have apologised and agreed to pull out their stock from the market,” said DMRC spokesman Anuj Dayal.

Children and Metro enthusiasts need not despair.

The DMRC is already in talks with manufacturers to come up with official Metro models, which it promises would be of much better quality.

Sumona Chakrabarti (27), a travel executive, recently bought a Metro toy for her three-year-old son Samrat from a hawker in Connaught Place.

“He is just crazy about anything to do with the Metro. He loves to travel in them and has learnt to recognise the Delhi Metro logo,” she said.

“I hope Delhi Metro sells its own official models because the ones sold in the market right now are quite tacky,” she said.

Dayal said: “We already sell Metro souvenirs like key chains and pens at the Metro museum but many visitors, especially children, have been demanding Metro models.” These models would be made available at the museum, he said.

The DMRC has not fixed a price yet for these models but said the one meant for children would be affordable. “The idea is not to earn from these models but to meet the demand. We are trying to bring down the manufacturing cost so they can be priced low,” he said.