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Shooting stars

His photographs for the print campaigns of confectionery giants Perfetti and Cadbury won O&M Asia Pacific awards in 2006 and 2007. Kedar Malegaonka, 27, is a successful freelance advertising photographer working with some of the top agencies in the country. Pratik Ghosh tells more.

delhi Updated: Jun 27, 2012 12:30 IST
Pratik Ghosh

Kedar, barely 27 years old, is a successful freelance advertising photographer working with some of the top agencies in the country: Lowe (previously Lintas), O&M, McCann-Erikson and Contract Advertising, on assignments ranging from the sublime to the ridiculous.



Although reluctant to spell out the exact figures he earns about Rs 2 to 3 lakh every month.



His photographs for the print campaigns of confectionery giants Perfetti and Cadbury won O&M Asia Pacific awards in 2006 and 2007. At the prestigious New York Festival in 2003, his photographs carried a brochure designed by Mumbai-based advertising agency Design Temple all the way to the final round.



Now, he has a 550-square feet air-conditioned studio at Matunga with marble flooring, three flat-screen computers and two young assistants.



The other things that showed up in abundance during an afternoon of an elaborate interview were his confidence and dedication to the job He was eager to share his what-made-Kedar-click story with the world.



“After school, I was faced with limited choices for a career,” he said. “I couldn’t have pursued science and commerce for fear of maths. The other option was to follow the heart, and it was in drawing.” So he enrolled for the Bachelor of Fine Arts at the JJ Institute of Applied Art.



He was spotted when his award-winning graduation project on a Mitsubishi Pajero campaign which made it to an exhibition curated by the Communications Artists’ Guild, an association of advertising professionals.



But in 2002, at the age of 23, he resigned from his job at Design Temple and started doing the rounds of advertising agencies. There has been no looking back since then. But yes, if god listens to him one last time, he would do everything to become a National Geographic photographer.