Even as we await the India release of Slumdog Millionaire—the Danny-Boyle-directed film that swept the prestigious Golden Globes awards on Sunday, pirated DVDs of the film are selling like hot cakes. A steady stream of cine-buffs has been visiting Ravi Kumar’s small DVD shop in Palika Bazar the past couple of days, almost all asking for Slumdog.
“I have already sold about 250 copies; rarely have I seen such a huge demand for any film,” says Kumar. No wonder then Kumar, who ran out of stock twice the last three days, has already placed an order for 500 more DVDs.
The going price of a pirated Slumdog DVD is anything between Rs 150 to Rs 300. “I have sold 200 copies; in fact, we have had people willing to pay as much as Rs 450 for a DVD, ” says a shop owner. If Palika shopkeepers are to be believed, the market has already sold about 2,500 DVDs.
Those who have seen the film—and there are many— are giving it rave reviews.
With sales of pirated DVDs soaring, will it not affect Slumdog’s box office chances when it is released in India on Jan 23?
“It might affect business to some extent but I am sure most who have seen the film on pirated DVDs will again like to watch it on big screens,” says Amitabh Vardhan, CEO, PVR Cinemas.