The keeper of Delhi’s green conscience | delhi | Hindustan Times
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The keeper of Delhi’s green conscience

Mr cool a guy who has literally bagged the climate initiative, Vimlendu Jha and his one-stop Green shop in Malviya Nagar are awesome.

delhi Updated: Feb 11, 2010 00:13 IST
HT Correspondent

So you thought there's no one-stop shop for a green shopping binge? Here's news.

The next time you plan to shop, go to Green the Gap — an unassuming shop in Malviya Nagar in South Delhi — and take your pick.

From organic ginger candies for a sore throat to menthols and even large water-harvesting systems meant for housing societies, Green the Gap has all this and more.

"The idea is to make the 'environment-friendly' concept an everyday business and a part of life," says 30-year-old Vimlendu Jha, the founder and director of Swechha, the NGO (non-governmental organization) behind Green the Gap. The venture aims to be a one-stop retail store for all eco-friendly items, processes, and ideas.

For its novelty value and easy practicability, Green the Gap is one of the 52 entries at the Hindustan Times-Brightest Young Climate Leaders summit, now barely a fortnight away.

The business model may be a not-for-profit one but the workings are thoroughly professional, complete with a product-line that has been passing the test of market for a couple of years now.

There are wallets and purses made of cloth, jute and even paper, sourced from craftsmen; you will also find shopping bags to replace the banned plastic bags and so on.

Jha and his partners bring the produce, crafts and creations of artists and farmers from remote areas, assuring the makers of Fair Trade pricing and the users of excellent quality.

"Swechha's 'Green Dream' is to be able to offer ecologically viable and socially relevant alternatives to several commodities and products," Jha says. "The vision behind Green the Gap is to make meaningful consumption possible and accessible."

A visit to Green the Gap will also give you a lowdown on Green Events for you to attend and extend your solidarity on that weekend you have free.

And to wear it on your sleeve, literally, there are some 'cool' Support-a-Cause T-shirts for you to wear.