Young fans line up Modi-for-PM gigs in Delhi | delhi | Hindustan Times
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Young fans line up Modi-for-PM gigs in Delhi

Not just election rallies, chants of the ‘NaMo NaMo’ mantra will now also be heard at rock concerts.

delhi Updated: Jun 01, 2013 01:11 IST
Mallica Joshi

Not just election rallies, chants of the ‘NaMo NaMo’ mantra will now also be heard at rock concerts.

A group of city youths, most of them ABVP members, has decided to organise gigs to promote Brand Modi across India over the next two months.

The music events will be part of a campaign called Modi-fying India, which would also include merchandise such as comic books, video games and T-shirts.
“If Modi does for India what he did for Gujarat, we will be able to reclaim India’s lost glory,” said convener Tajinder Bagga.

Modi-fying India demands that the Gujarat CM be made the BJP's prime ministerial candidate. It was started as an online campaign that, Bagga claimed, drew a lot of support, especially from NRIs.

Rahul Tickoo - who, along with other members of band Panchatarini, has written a song for the concerts - says he believes Modi is India's best hope.

Apart from songs, the campaign is also working on a video game that will show Modi as a hero fighting the demons of corruption and vote-bank politics. A biographical comic book on Modi is going to be released in the coming months.

The campaign has also developed stickers for cars and bikes, T-shirts and coffee mugs bearing Modi's face. A popular T-shirt is one with a favourite NaMo quote: "India first is my definition of secularism".