Here's yet another novel effort to create awareness on the perils of drunken driving - a movie. The short film - titled 'Alcohol: Wrong Fuel for Driving' - stresses the need to drive soberly and will be screened at pubs across Delhi from December, the beginning of the party season.
The film has been made by activist Prince Singhal under the aegis of his NGO Campaign Against Drunken Driving (CADD). The activist believes playing the film in pubs and bars will constantly and necessarily create awareness among the masses about the ill effects of drunken driving.
"Drunken driving is rising rapidly and the section that is affected most is the youth in the age group of 16-30 years. Majority of them are regular party hoppers and pub-goers. Hence, the film is targeted at such a crowd and aims to help people make the intelligent choice of driving sober," Singhal said.
The NGO has roped in 25 pubs in Delhi, which are already associated with CADD's responsible drinking designated driver project. "We are looking at about 100 pubs in the national capital to screen the film," he said adding, they aim to show the film on regular basis across at least 500 pubs in major cities.
The need for the film was fuelled by a survey by CADD, which threw up alarming facts. The survey/study also highlighted the fact that there were no efforts by owners of bars and pubs to create any sort of awareness against the dangers of drunken driving, he added.
The film has special illustrations on the theme of drunken driving made by well-known painters Anjolie Ela Menon and Paresh Maity with music by Sarangi exponent Kamal Sabri.