"Your beloved's photographs on cakes and pastries, to be eaten with love, is becoming popular this Valentine."Young entrepreneur sisters Anushka Kakkar and Gayatri Kakkar have started baking and selling personalized cakes and cup cakes with edible photographs.
In an exclusive interview with the Hindustan Times, Ms Anushka Kakkar said, "For the lovers giving each other cakes with their own photographs at Valentine is getting really popular.We have already got a number of orders this year which are likely to increase in the next few days."
Gayatri studied at Le Cordon Bleu one of the most famous culinary institutes in the London and got her training in pastries. Anushka did her Bachelor's in Entrepreneurship School, Babson College, and Masters in Finance from Bentley College, both in Massachusets,USA.
They both got together in 2008 and started their venture Divin-e-licious making eggless cakes from their own kitchen at home in south Delhi when we realised that there is a huge untapped market for eggless cakes and deserts in the capital.It was Anushka's best friend's 30th birthday which gave her the idea of photocakes.
"I was thinking of a perfect birthday gift for her with a personalized touch when I thought of a cake with her picture!"
"I wasn't sure how she would react but as the cake was brought out, I saw her face in awe and her eyes filled up with tears. Extremely fascinated with this unique cake, everyone instantly took out their mobile phones and started clicking pictures of the cake," she added.
Not wanting to divulge the details of the process involved in getting a photograph on top of the cake Anushka said, "we have brought our equipment from vendors in different parts of the world."
Gayatri said " It is all digitally done almost like a printer prints a picture after a command is given from a computer. There is a sugar sheet and there are hundred per cent edible inks of different colours.The image comes onto the sugar sheet which eventually melts with the icing. We tell our clients to email us good quality images otherwise picture could be distorted."
Since December 2009 they have opened a retail outlet at Select City walk Saket.
Anushka Kakkar and Gayatri Kakkar
"We are getting good business during birthdays,marriage anniversaries, baby shows, and corporate events. Collage of photographs of different stages of life, group photo of the family and friends, couple can all be brought onto the cake and can be of great sentimental value", Gyatri added.
"Cup cakes which are decorative, smaller than muffins and softer can serve as a good return gift too with photos of flowers,cartoons. Alongwith wedding cards instead of the traditional "mithai" people are sending cakes with a matching card printed ontop of the cake." Gayatri
They have made personalized cakes and cup cakes with corporate logo for companies like Cartier, Shahnaz Hussain,Pepsico,Indian Routes, Ameropa.