Tare Zameen Par, Three Idiots or even Hum Hain Rahi Pyaar Ke ...having made quite a few films that deal with children's issues at different levels, film star Aamir Khan is now all set to don a different role - as brand ambassador to spread the message of curbing malnutrition among children.
"To be involved with this campaign is an important part of my emotional aspect. It is an attempt to reach out not just to the common man but to policy makers, administrators, media as all of us have important and different roles to play," said Khan.
In the Capital on Monday, the film star along with his creative team including lyricist Prasoon Joshi, met women and children development (WCD) minister Krishna Tirath and other ministry officials.
"As an actor, my job is to entertain the more than 1.2 billion people in the country... But as a citizen of this country, I am sensitive to a lot of issues. As my commitment to children is very high in my heart, I want to contribute as much as I can," he said.
Explaining the decision to choose Khan, WCD secretary DK Sikri said: "Aamir has been involved with social causes for long. When we approached him, we found him very forthcoming."
The star is undertaking the ambassadorship voluntarily as a public service and without payment.
Khan made a presentation in the ministry on his plans to spearhead the campaign with the primary motive to spread consciousness and prevent children from falling into the trap of malnutrition.
About a third of the world's underweight, stunted children under the age of 5 are in India, with the nation's economic growth not being able to impact child malnutrition significantly.