Flush with the success of the International Film Festival of India (IFFI) at Goa, it has now been decided to set up a national-level nodal body comprising representatives of the National Film Development Corporation (NFDC), tourism ministry and industry stakeholders to promote film tourism in India.
The managing director, NFDC, will coordinate the work of the body as the nodal officer.
This was decided after a recent meeting between tourism minister Subodhkant Sahay and leading film directors.
The tourism ministry has also been asked to formulate an approach on paper so that the minister may take up these issues with the Prime Minister and the Union Cabinet.
Among others at the meeting, Vishal Bharadwaj, Rakeysh Omprakash Mehra, Dibakar Bannerjee, Zoya Akhtar, Anurag Kashyap, Farah Khan, Raj Kumar Hirani and several international directors represented the film fraternity.
"Cinema plays an important role in promoting tourism worldwide. The most recent example is the sudden desire among Indian travelers to travel to Spain after seeing the film 'Zindagi Na Milegi Dobara'," said Sahay.
"We can replicate this in India by focusing tourism among international film directors to promote India as a preferred choice of destination for filming."
'Don', the Shahrukh Khan starrer was given monetary compensation in Germany while Zoya Akhtar's 'Zindagi Na Milegi Dobara' was compensated by about Rs 2 crore by way of payment for TV spots. Many countries refund the VAT while Canada gives tax credits to film production companies. These and other issues came up during the meeting.
The ministry will also examine in detail issues relating to visas, facilitating site visits, tax reimbursement, etc.