The country's leading telecom player Bharti Airtel on Monday launched a service that allows subscribers to watch television programmes using the company's Internet broadband facility in Delhi and the National Capital Region.
Widely known as Internet Protocol Television (IPTV), the service was launched about a month after the state-run telecom operator, Bharat Sanchar Nigam, announced the launch of its own IPTV service, also in Delhi and the NCR.
Airtel's service called "Triple Play", which offers landline telephone connection, broadband Internet and television with video-on-demand, became available from Monday.
“With the launch of Airtel digital TV interactive, we offer a single unified bill for voice, broadband and TV,” Bharti Airtel's telemedia services president Atul Bindal said.
The company plans to launch the service in eight cities including the metros, giving priority to Mumbai and Bangalore.
“We will initially launch the service in big metros as it is focused on urban customers, and based on their feedback, we will move to other cities,” Bindal said.
Airtel offers two entry packs priced at Rs.999 and Rs.599.
Subscribers will need to invest Rs.3,999 in a set-top box including the tariff plan. The monthly tariff will be charged a month after the subscription is made.