Adding a creative tweak to the movie promotion process, filmmaker Sujoy Ghosh has launched a special blog for his next venture 'Aladin' to provide fans a sneak peek into the making of the movie.
In the blog, , Ghosh plans to share every moment of making the film with the movie aficionados from the genesis of the movie to shoots, stories, etc, said a release from the production house on Friday.
The blog will also contain exclusive pictures taken on the sets of the movie with entries from the cast and crew as well."It will be like eating ice-cream with your eyes," said Ghosh about the film.
Produced by Eros International and Boundscript, 'Aladin' is a contemporary take on the fairy tale.
Releasing July 24, it stars Amitabh Bachchan, Sanjay Dutt, Riteish Deshmukh and debutante Jacqueline Fernandez.