Though political parties are yet to announce names of candidates for the Lok Sabha elections in Delhi, politicians are losing no time in getting in touch with voters and they are doing it in a style the capital has never seen before.
Posters are out, not because they are passé but because of the Delhi Prevention of Defacement of Property Act, 2007
implemented last week. So mobile phone has become the medium of choice and campaigning has become ‘personalised’.
Voters in the New Delhi Constituency are receiving calls from the office of sitting MP and Union Minister Ajay Maken.
“Would you like to meet Mr Maken when he comes to campaign in your area?” the voice on the other end asks.
“Those who would like to meet me when I visit their area would be informed in advance through calls or SMS,” Ajay Maken
said. Maken, who is expected to get a ticket from New Delhi, started his campaign in January.
Maken first targeted babu areas like Sarojini Nagar and R.K. Puram in the constituency by sending them a plush looking calendar.
On the other hand instead of mere phone-calls, BJP heavyweight and Janakpuri MLA Jagdish Mukhi is sending voice-messages on people’s mobile phones.
“Banners and posters do not have the same, personalised impact as phone messages, which reach each and every one,” Mukhi said.
Devised by Mukhi’s engineer son, the innovative voice-message service started on Holi. Through the Internet, it rings up intended phones, and upon answering, plays a short message greeting people on Holi.
“Apart from Holi greetings, I also urge people to ‘remove all differences and be together’,” he said. A select few thousand numbers are getting text SMSs as well from ‘M.D. Dr Jagdish Mukhi’.
Union Minister Kapil Sibal, sitting MP from Chandni Chowk constituency, has started sending postcards to voters asking them for a feedback on problems in the area. The postcards, which are of normal size, also carry slogans.
Others, however, prefer campaigning the old way. BJP's Vijender Gupta has been visiting public functions in the area.