Call it the rise of the green conscience or a move to counter the ever-rising electricity bill, the Indian consumer is increasingly buying energy efficient home appliances.
The five-star rated appliances sales in 2009-10 witnessed a 31-fold increase over the preceding year. These appliances are 30 per more energy efficient than appliances with a one-star rating.
“We are surprised,” said Ajay Mathur, Bureau of Energy Efficiency (BEE) Director-General.
“Consumers are buying these appliances even when they have to pay a little extra.”
The preference for energy efficient home appliances has prompted BEE to offer incentives for manufacturing appliances that are 50 percent more efficient than the ones currently available in the market.
Star rating for home appliances was introduced in 2007 on a voluntary basis. It now covers refrigerators, television sets and air-conditioners.
In financial terms, India saved Rs 8,000 crore — which is one-sixth of country's annual food subsidy — thanks to the sale of five-star appliances.
“Last week, a national body of power sector regulators approved the (incentive) scheme,” Mathur said.