The Bharatiya Janata Party has launched an online campaign for the MCD polls, eyeing more than three million Delhiites — potential voters — who log in every day. The party has tailored its campaign for social networking sites too.
The blitzkrieg, while opening up interactive channels with voters, has another advantage — the spending does not come under the purview of the expenditure observers of the state election commission.
The party is trying to grab eyeballs on popular sites including retail forums.
“The tagline for the advertisement is Jagruk bano, Bhajpa chuno,” said BJP leader Vani Tripathi who is handling the campaign launched last week.
“Clicking on our ads takes a visitor to a submit section, where one can give views or feedback. In the last one week, we have go thousands of comments from Delhiites,” added actor-turned-politician Tripathi.
The target audience is the under-40 age group.
“We have active groups and pages on social websites Twitter and Facebook,” Tripathi said.
Though the party declined to share its online advertising budget, rough estimates put it at more than 15% of the total outlay, which includes radio, television, print and outdoor.