Just when we thought the mall boom was going bust, DLF’s luxury Emporio mall is all set to open its doors to Delhi’s customers on Monday.
The new niche mall at Vasant Kunj could also mark the end of space problems faced by luxury brands across the country.
With the mall fully functional by October, this looks like the beginning of a much-awaited friendship between India’s well-heeled and luxury brands.
Pia Singh, chairperson of DLF Retail Developers Ltd, already has plans set on the table for an all-India clientele.
By end-2010, similar malls will be opened in Mumbai, Hyderabad, Kolkata, Gurgaon, Ludhiana and Pune. Over Rs 2,000 crore is being invested into the project.
“We have already acquired land for developing these malls,” she said in an exclusive interview to Hindustan Times.
The concept consists of building two malls in each city. Delhi’s Emporio will house luxury brands such as Giorgio Armani, Emporio Armani, Dolce & Gabbana, Christian Dior, Fendi, Cartier, Harry Winston, Tiffany and Chopard.
Another luxury mall, DLF Place, will house around 160 high-street brands for the middle-income group.
Built separately next to each other, the two will sprawl over about 850,000 sq ft.
Both these malls will be connected through common hub in between.
The hub will be made somewhat into a Times Square type of area with 33 ft/18 ft huge screen where enthusiasts can watch sports and entertainment, a choreographed water fountain, an amphitheatre, promenade cafés and kiosks.
The open hub will have misty sprays to do the climate control. “The idea is to give customers a wholesome experience and not just a spot to shop. The mall will have all kind of recreation facilities as well,” said Singh.