The National AIDS Control Organisation (NACO)’s new Rs 75-crore plan targets to promote condom use by inundating the country with 480 million packs by July 2011.
The National AIDS Control Organisation (NACO) allows small grocery shops, barbers, petrol pumps, auto workshops and dhabas to display and sell condoms from 5 lakh outlets across 26 states and UTs.
Three lakh traditional outlets, such as chemists and dispensaries, will continue selling subsidised condoms — socially-marketed condoms starting at Rs 5 for a pack of three — to 80 crore people.
“NACO’s condom social marketing programme Phase III will cover 370 districts and 77 per cent of the population, increasing coverage to 370 districts to cover 93 per cent of NACO’s programmes with people most at risk of getting infected with HIV and other sexually-transmitted infections,” said K. Chandramouli, director general, NACO, who launched the programme on Monday.
Condoms will now cover 93 per cent of NACO’s 1,300 targeted interventions for prevention of sexually-transmitted diseases among people most at risk, such as sex workers.