Over the next couple of years, aerated cola drinks will be out of bounds within school premises.
Cola giants PepsiCo and Coca-Cola Company have voluntarily decided to stop selling their brand of colas to schools across the country. So Coca-Cola vanishes from the school premises by 2013 end and Pepsi a year earlier, by 2012.
Both companies have enjoined upon themselves to stick to the timelines, wherein they would now refuse to renew their existing contracts for sale of their beverages within the school premises.
The companies say their decision to discontinue the sale of aerated drinks within school premises is in sync with their commitment to promote healthy food habits amongst children.
Teachers and parents have welcomed this move.
“Obesity is a major problem among children so we have not had aerated drinks in our school premises for the last few years. If the companies do what they are saying, they will fulfill their commitment towards social responsibility,” said Ameeta Mulla Wattal, principal of Springdales School, Pusa Road.
“They should also look at shops selling soft drinks outside the schools and they
should also be asked to discontinue it.”
Gyani Pandey, a parent, said the cola companies should start giving health drinks in schools.
“It's a good step as my son used to drink these unhealthy aerated drinks a lot,” he said.
But will this move in any way impact the sales?
Though the companies are tight lipped on the impact on their sales volumes, industry observers say that schools account for a mere 1 per cent of cola sales.