While the Delhi state elections are a few months away, its citizens have already made a choice. They have voted Hindustan Times the No 1 English language daily in the Capital for the 12th time in a row, according to the latest round (Q4, 2012) of the Indian Readership Survey (IRS) findings released by the Media Research Users’ Council on Thursday.
With a daily readership (average issue readership or AIR) of 21.83 lakh in Delhi-NCR, HT now has a lead of 94,000 readers over its closest competitor, The Times of India (TOI). HT also reaffirmed itself as the first-choice newspaper among the more educated and affluent households of Delhi-NCR, with a 2.21-lakh lead over TOI among SEC A.
What’s more, HT has registered a healthy 4.3% growth in readership in NCR, while TOI has lost 2.5% of its reader base.The HT newsroom strives for editorial excellence and quality journalism. While numbers alone are not necessarily the best yardstick of a good newspaper, we firmly believe that our success in Delhi-NCR is a reflection of the faith you place in our brand of journalism. We have constantly endeavoured to inform, entertain and empower you. Through our ‘HT For Delhi’/‘HT For Noida and Ghaziabad’/‘HT For Gurgaon’ initiatives, we knock at the doors of our administrators and raise the issues that matter to you. Every day.
In Mumbai, HT remains the clear No 2 English daily with an AIR of 8.17 lakh. It once again emerged the fastest-growing English daily in the city, and now has a lead of 50,000 copies over the next English daily broadsheet.
Mint, HT Media's business daily, continues to hold its No 2 position nationally, with 2.24 lakh daily readers. It has maintained its dominant presence in metros and continues to enjoy the best readership profile.
Hindustan, the group's Hindi daily, continued to grow, consolidating its No 2 position among all newspapers in India with a total readership (TR) of 3.91 crore. The newspaper has registered an increase in readership in Uttar Pradesh for 14 consecutive rounds.