A designer needs to constantly think from a consumer’s point of view. He/she also needs to understand the larger context around a product, event or campaign.
All designers agree that to succeed you need to have an open mind and be receptive to feedback.
It is important that you are aware of movements and products that have been created in the past, even as you go about
creating something new.
Between conceptualisation and materialisation there is a long-drawn process. A good designer is he who never loses his vision of the final product in this long journey.