The electoral office will now study the patterns and reasons for people not coming out to vote and will run campaigns to address those issues.
The chief electoral office (CEO) of Delhi has commissioned a baseline survey of ‘knowledge, attitude, behaviour, belief and practice’ to an agency and its future campaigns before the assembly elections will be based on the outcome of the survey.
The agency will tap the responses of people on the entire election process — from enrolment to voting — the difficulties faced by them and steps needed to be taken to make the system all pervasive. Officials said the survey result will help them prepare better for assembly elections in Delhi, which will be held in November this year.
“The Election Commission of India has asked all the states to carry out such surveys. We have commissioned the survey to the Indian Council of Social Science Research, which is likely to submit its report by July.
The agency will survey people from different strata of the society, from different territorial boundaries and different age groups,” Delhi’s chief electoral officer Vijay Dev said.
Dev said the survey is a part of ‘Special Voters Education and Electoral Participation (SVEEP)’ programme launched by the Election Commission of India to create awareness through the media.
Officials said the main objective of the survey is to understand the extent and level of knowledge, belief, perception, readiness, trends, factors and reasons of participation and non-participation of registered voters in the election process.
Officials said the survey will help them understand the “underlying reasons for low voter turnout in the last assembly elections in Delhi and to identify the barriers of voting.
“We will be able to take logical measures to ensure higher enrolment and higher voter turnout and make the entire process smooth for voters on the basis of the survey. We will also be able to pre-test all communication materials developed for the SVEEP campaign.
We will be able to assess the role and impact of various public interest groups and media in voter participation,” said an official.