The Rock Street Journal (RSJ) hosts the annual Pubrockfest music festival featuring leading music bands in many of the city’s watering holes. This year, the organisers have listed their event on Facebook — a popular social-networking website visited by a large number of youth.
Through it, they know that 850 people will attend. The audience has tripled over the past three shows. Young promoters are using this website to get in touch with the market they want to connect with — the youth.
The Hindustan Times along with The Black Cow Company’s theatre production, The Complete Works of Will Shakespeare — a two-hour play that condenses the entire works of the bard and will be held on August 3 — is already being circulated on Facebook and 174 people have confirmed attendance.
Prospect, a firm that promotes young musicians and organises stage shows in Delhi, also lists events on Facebook. Says Smriti George of Prospect, “Online communities are the way youngsters are keeping in touch and making plans together. Music shows which are popular among them connect very easily.”
Agrees Amit Saigal, editor of RSJ, “Online networking websites like Facebook, My Space and Orkut are very effective in the business of promoting events.