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Growing markets

delhi Updated: May 18, 2008 22:59 IST
Kiran Wadhwa
Kiran Wadhwa
Hindustan Times
Growing markets

In 2006, the world’s largest gaming company Electronic Arts, rushed its representatives to Delhi to scout for an office. They had just completed a survey on gaming markets around the world, and it had indicated that India’s was growing at a remarkable rate. They decided they didn’t want to miss the bus.

According to the latest National Association of Software and Services Companies (NASSCOM) report, the Indian gaming industry will grow tenfold — from $48 million in 2006 to $424 million — by 2010. There are currently 150 gaming companies in India, employing a total of about 2,500 people. But that number is expected to jump by 50 per cent in the next two years. The really good news: qualifications don’t matter half as much as passion does. And there’s always a demand for fresh talent.

Increasing mobile and broadband penetration are also expected to raise the demand for local themes. “Games based on Indian themes will form an important market segment. It can be anything from Bollywood to cricket,” says Ajay Khanna, India head for Electronic Arts.