The price of a litre of Amul full cream milk will rise by Rs2 from Monday, a day after the people of Delhi voted in municipal elections.
Amul and Quality Milk, the leading suppliers in the Capital, will jack up prices of their toned, slim and trim, and full cream milk from Monday.
Prices of milk have shot up by 100% in the past six years. Full cream milk that used to sell for Rs19 a litre in 2006 will be sold at Rs40 from Monday.
Blaming the raise on a "turbulent" economy and price rise, R S Sodhi, managing director, GCMMF which owns the brand Amul, told this correspondent, "A turbulent economy has led to major price rises in the packed milk segment over the past two years. Our company runs on the foundations laid down by farmers who produce milk for us. Their earning has gone up by merely 4-5% in past few years because of rising expenditure."
"We strongly follow our value that the farmers should get fair price for his yield and the interest of the consumers is maintained. We will keep a close watch on the procurement prices in the coming summer months and based on the procurement prices we will review our consumer prices in milk."
This is the second hike in the past year. In August 2011, the cooperative, which is the second largest milk supplier in the Capital, had increased its prices by a similar percentage.
Consumers feel that the rise may set off a ripple, prompting Mother Dairy to increase its rates within a month. "We hope that Mother Dairy doesn't go the Amul way as in the past. In the past six years, the price of milk has almost doubled. There's no respite for the common man," said Avantika Singh, a resident of IP Extension in east Delhi.