has consolidated its position as the most read English news daily in the Capital and the adjoining National Capital Region (NCR).
Data from the latest Indian Readership Survey (IRS) carried out by the Media Research Users Council shows that both in the core city and the larger NCR, Hindustan Times is the reader’s newspaper of choice.
The IRS data showed that Hindustan Times’ daily readership in the NCR (including Delhi) for the year ending June 2008 stood at 22.33 lakh — up by a healthy
1.67 lakh from the previous round’s readership figure of 20.66 lakh in December 2007. This represents a jump of more than
8 per cent in Average Issue Readership (AIR)or Daily Reach. In the same period, HT’s nearest rival, The Times of India, lost significant ground.
Hindustan, the Hindi daily, and Mint, the business daily from HT Media, also showed robust growth in readership during the past year.
“We thank our readers for the trust and support they have shown,” said Rajiv Verma, CEO, HT Media. “We are committed to bringing them India’s best news coverage across all genres, without bias. The relentless growth in readership for Hindustan Times, Hindustan and Mint reconfirms that commitment, at a time when we are poised to ring in innovations that will serve our readers in times to come.”
For Delhi alone, the newspaper’s readership grew to 20.11 lakh, an impressive 1.49 lakh or 8 per cent higher than the previous round’s 18.62 lakh.
In comparison, the daily readership of The Times of India (TOI) has fallen to 21.51 lakh in the National Capital Region during the year ending June 2008. This is by 1.55 lakh, or nearly 7 per cent, below the previous round’s readership level of 23.06 lakh.
In Delhi too, the trend is similar. TOI’s readership fell by 1.78 lakh to 19.35 lakh, a fall of more than 8 per cent.
Hindustan Times has also consolidated its position in Mumbai, with daily readership growing by a massive 38 per cent. For the year ending June 2008 it stood at 5.26 lakh — up by 1.45 lakh. It now occupies third place, ahead of Mid-Day.
Its growth in Mumbai is significant, especially at a time when the readership of market leader The Times of India fell by 0.18 lakh.
Hindustan Times has also recorded the highest readership growth nationally among all English dailies during the year, growing by 2.46 lakh, when the aggregate readership of most daily newspapers, including TOI, fell sharply.
During the same period, Hindi daily Hindustan’sreadership in the National Capital Region grew by 2.06 lakh (19 per cent) to 12.78 lakh, while in Delhi alone it grew by 1.57 lakh (almost 17 per cent) to 11.04 lakh.
The data also shows that Mint, the business daily from the HT Media stable, has emerged as a strong brand with a daily readership of 1.39 lakh in just about a year after it was first published.