HT is Delhi’s No. 1 choice for 9th time running | delhi | Hindustan Times
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HT is Delhi’s No. 1 choice for 9th time running

delhi Updated: Jun 20, 2012 01:55 IST
HT Correspondent

There may be uncertainty over so many things around us — from the presidential candidates to India’s tennis doubles combination for the Olympics — but there’s one thing that’s cast in stone.

Hindustan Times (HT) has once again been declared the No. 1 English language daily in Delhi as well as Delhi-NCR, according to the latest round (Q1 2012) of the Indian Readership Survey released by the Media Research Users’ Council on Tuesday.

This is the ninth consecutive time since Q1 2010 that HT is numero uno in the Capital. With a daily readership (Average Issue Readership or AIR) of 22.10 lakh, HT has widened the gap with its closest competitor, The Times of India (ToI).

That’s not all: your paper continues to be the first choice among the more affluent and educated households, with a 1.78-lakh higher daily readership among SEC (socio-economic classification) A than To

These results show your faith in our brand of journalism. Over the past year, our reporters and editors have gone the extra mile to bring to you the best local, national and international stories.

Through our Delhi First, Gurgaon First and Noida First initiatives, we have knocked at the doors of our administrators and raised the issues that matter the most to you.

We’ve also tried to ensure that your paper empowers you with news and information, and analyses the most important subjects succinctly.

In Mumbai, where your paper was launched less than seven years ago, HT is the No. 2 English broadsheet — for the seventh time in a row — with a daily readership of 7.91 lakh. In fact, HT has been the fastest-growing English daily in the city in the past year.

What’s more, HT now reaches 5.40 lakh exclusive readers who do not read TOI.

Mint, HT Media’s business newspaper, retained its No. 2 position with 2.46 lakh readers nationally.

It continues to enjoy the best reader profile among all business dailies, what with 70% readers belonging to SEC A.

Hindustan, the group's Hindi daily, consolidated its No. 2 position among all newspapers in India with a total readership of 3.84 crore.

The paper continues to be the dominant No. 1 in Bihar and Jharkhand and is the fastest-growing Hindi daily in Uttar Pradesh.

In UP, it gained daily readership whereas other leading players declined compared to the previous quarter.

The gains are a result of an aggressive expansion spree resulting in a pan-UP and Uttarakhand footprint with 12 editions covering the two states fully.

It maintains a healthy readership in the Delhi-NCR markets, with a total readership of 24 lakh.