More Delhiites reach out for the Hindustan Times as their only paper of choice every morning than for any other paper. Latest figures published on Monday by the Indian Readership Survey (IRS R2 ‘09) for the one-year period until June 2009 show that the Hindustan Times continues to be the paper of choice for nearly 14 lakh solus readers.
HT is also the only major paper to have grown in Readership (AIR) in Delhi over the past two years and the latest figures show readership increases in the 20-29 age group as well as the more discerning 40+ group.
Reader-focused editorial campaigns and other initiatives in this period targeted at people between the ages of 20 and 29 — including the relaunch of HT City and HT Horizons, as well as campaigns such as I Love Delhi and the Delhi Shopping Carnival — have resulted in HT’s readership in that segment growing by 30,000 readers.
HT’s growth in the 40+ age group ensures that the paper continues to lead this segment by more than 50,000 over the nearest competitor.
With the relaunch of the overall Hindustan Times paper in July, and the extremely positive response to it, this growth is expected to greatly accelerate.