India will soon get a comprehensive content rating system with the Information and Broadcasting (I&B) ministry deciding to evolve one system for rating of programmes across all broadcast sector.
The ministry through new system intends to cover television programmes on all platforms — Direct To Home, Cable, Internet Protocol Television (IPTV) and on mobile telephones — and radio network — FM, community radio and All India radio. The existing television rating point (TRP) system mostly covers almost 15,000-20,000 cable homes and a few thousand DTH subscribers. The rating for radio programmes is also limited to a few metropolitan cities.
“There are lot of problems with present TRP system,” a ministry official said, primarily of poor coverage in states such as Bihar, Jammu and Kashmir and north-eastern states.
The basic approach paper for 12th five-year plan starting from 2012 says the new rating system for broadcasting sector will have an over-riding impact on content creation by broadcasters.
“The new system will be defined by a committee constituted to evolve 12th plan approach for the ministry,” the official said.
With the new rating system, the government is looking at achieving the goal of better content development to meet the goal of complete digitalisation of the broadcast sector by 2015.
Significant progress has been made with over 10% of television homes being covered by either DTH or IPTV or cable Conditional Access System. India’s national broadcaster Doordarshan and All India Radio has also got equipment for producing programmes on high quality digital mode.
Ministry officials also say that the new rating system will also be important for content development as the government aims to cover remaining parts of the country with community radio and FM radio services.
A policy framework for third phase of FM radio is being considered by a Group of Ministers whereas the I&B ministry has working on a proposal to provide seed money to organisations to set up community radio stations in remote parts of the country.
The 12th plan committee is also likely to recommend a framework to the government on multi media delivery service including television programmes, animation and games through wireless. The committee’s report is expected in a few months, officials said.
The existing television rating point (TRP) system mostly covers about 15,000-20,000 cable homes and a few thousand DTH subscribers
I&B ministry intends to cover TV programmes on all platforms
The new rating system for broadcasting sector will have an over-riding impact on content creation by broadcasters
The new system will also be vital for content development as the Centre aims to cover rest of India with community radio and FM radio services