Aiming to woo tourists from the Gulf, the 'Incredible India' campaign has been launched at the Arabian Travel Market (ATM) in Dubai.
A high-level delegation led by Minister of State for Tourism and Culture Kanti Singh attended the ATM 2008 on Wednesday to further strengthen the concerted effort in pursuit of making India the top tourist destination of the world, according to a Press release.
India is showcasing its diverse range of products including medical tourism, spas, adventure and leisure in the Indian pavilion at the ATM.
Major state governments and leading tour operators from India are participating at the ATM this year. As part of the initiatives launched on Tuesday, an Indian evening is being organised today to share plans of this year with members of travel trade, media and other dignitaries of Dubai.