Combining Netherlands growing interest in India's business and culture, it is hosting an India Festival which is set to be the biggest in Holland.
The three-week cultural presentation beginning November 12, will feature over 100 performances by noted Indian performers in about 30 Amsterdam-based art institutions under the theme "Blended cultures."
The Dutch ambassador to India, Bob Heinsch said over 70 companies and more than 70,000 visitors were expected at the forthcoming event. During the meet CEOs from top companies from Netherlands and India will attend a round table conference.
"The scope of the festival is to put light on the depth and breadth of the enormous potential of India, attract visitors from Holland and bring India closer to Dutch audiences and businesses," Hiensch announced at a press conference here today.
Calling the event "path breaking", Indian Council of Cultural relations (ICCR) Director Pavan K Verma said it was time India's presence was felt in one of the most cultured cities of Europe.
"The idea is to represent India's different cultures. It is going to be a film, food and fashion festival. Although the event is not as long as the four-month long festival we had in Brussels this event is going to be a substantial one."
The festival would be inaugurated by Princess Maxima, of the Netherlands in presence of ICCR President Karan Singh and several other Dutch ministers.
Indian commerce minister Kamal Nath will lead a delegation of Indian companies coordinated by the Federation of Indian Chambers of Commerce and Industries (FICCI) for a two day Netherlands India Business Meet from November 21.