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James Bond, Railways new brand ambassador

delhi Updated: Sep 03, 2011 02:55 IST
Saubhadra Chatterji
Saubhadra Chatterji
Hindustan Times
Highlight Story

The famous chase sequence in the latest James Bond movie will delight Indian fans as the super spy will be fighting the villain on the roof of an Indian train somewhere in Goa, before the train falls into a sea.

Indian Railway too, has reasons to be happy: It will get James Bond as its ambassador.

As a part of the conditions set by the railway ministry for allowing the shooting of Bond 23 (the tentative title of the latest super spy offering) Craig may stand in front of an Indian train and say, "The name's Bond, James Bond. But the Indian Railway is stronger than James Bond!"

"When the Indian line producer, Take 1 company, came for discussions, I said Bond will have to promote Indian railways and be its brand ambassador. They agreed. We will soon have a written agreement," railway minister Dinesh Trivedi told Hindustan Times.

The ministry has also forced a change in the original screenplay of the Sam Mendes movie. In the proxy version of the chase sequence that was shot on a toy train in England and shown to Trivedi, the train-roof was crowded with passengers.

"We told him travelling on the train-roof is illegal. Also, viewers around the world may feel this is way passengers travel on Indian trains," Trivedi said.

According to the railway ministry, the shooting is likely to take place January next year. The movie is slated for a September 2012 release.

The franchise wants to shoot near Sabarmati Ashram in Ahmedabad, Mumbai and Goa.