Majority of Indian Internet surfers feel that online content should come free, while a host of them do not mind shelling out a few pennies from their pocket if the quality of content is better, says a survey.
According to the survey conducted by global consultancy firm The Nielsen Company, nine out of 10 Indians believe that free content on the Internet should remain free in the future.
However, three fourth of the Indian surfers surveyed are willing to pay for the content if the quality is better than the free one currently online.
"Internet is a huge space and content is available for free at the click of a button. Out there exists immense quantity of information but most of it lacks in quality, and this stress on quality by consumers will be a major factor in driving consumers to pay for online content," Nielsen Online Associate Director Karthik Nagarajan said.
Around 69 per cent respondents said that they would rather pay for individual pieces of content instead of subscribing to the entire website. While another three fourth of the consumers would stop using the website if they have to pay for the content because they can find the same information on a free site, the survey said.
Indian consumers would not mind paying for books, magazines, music, games and movies in the future, while some of them are already paying for books and magazines, it said.