Mamata takes firm to court for using image in slipper ad | delhi | Hindustan Times
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Mamata takes firm to court for using image in slipper ad

delhi Updated: Jun 24, 2010 00:45 IST
HT Correspondent
HT Correspondent
Hindustan Times
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After Bihar chief minister Nitish Kumar kicked up a storm over an advertisement, its now Railways Minister Mamata Banerjee's turn to do the same.

Furious over an advertisement showing her wearing rubber slippers manufactured by the Ajanta Company, Banerjee has lodged an FIR against the company at a police station in New Delhi.

The complaint was lodged on her behalf by an official of the Railways on June 22, the FIR says that the advertisement — published without prior permission — had tarnished the minister's image.

The advertisement has been put out with clear intents of making pecuniary gains by exploiting Banerjee's image, the FIR said.

Ironically, the controversial advertisement — with a full size picture of Banerjee — was published in the June 21 edition of Sangbad Pratidin, a Bengali daily considered to be a supporter of Trinamool Congress.

The newspaper proprietor is a Trinamool member in the Rajya Sabha, while Banerjee herself authors a front-page column in the newspaper.

"The issue is serious. The Railways Minister's office has taken action," said Mukul Roy, senior Trinamool leader and Minister of State for Shipping.

Banerjee’s signature white cotton saree and rubber slippers, symbolise her frugality and honesty. "This image cannot be allowed to be exploited for crass commercial gains," said an aide of Banerjee.