McDonald's, which has around 135 fast food restaurants in India, is set to woo its young clientele in the capital - not to buy its famous burgers but to encourage them to vote in the elections.
An election official said the popular American fast food chain approached the Election Commission with the idea, which was heartily accepted and is now being worked upon.
"It's for the first time that a retail giant has come forward into working with us to attract voters for a greater participation in the Lok Sabha polls," the official told IANS.
"Although the finer details are still being worked upon, the basic idea is to prepare posters and other campaign material which will be put up in the McDonald's outlets frequently visited by hundreds of people everyday," he added.
There are around 35 McDonald outlets in the national capital, which, according to Election Commission data, has about four million voters between the age group of 18-29.
"Some of the campaign material has been prepared by them alone, while others are being worked upon with us," he said.
Delhi goes to polls May 7 and the Election Commission is doing all that it can to woo the masses, especially the youngsters, to come out and cast their vote.
Close on the heels of the "Pappu" campaign in the Delhi assembly elections in November last, when the song Pappu can't dance saala from the film Jaane Tu Ya Jaane Na was modified into "Pappu can't vote" to attract voters, the Election Commission came up with the Pappu Part 2 campaign for the Lok Sabha polls.
Modifying the song Dance pe chance mar le from the Shah Rukh Khan starrer Rab Ne Bana Di Jodi into "Pappu vote dal le", the Election Commission is trying to encourage youngsters to exercise their franchise.