With high profile neighbours like Khan Market and Defence Colony market, it is easy to overlook Lodhi Colony's six-decade-old Meher Chand Market with its quaint appeal and retro charm.
In the last few months, however, Meherchand Market has been undergoing a quiet change. Much of this has to do with the advent of niche fashion stores like Khadi Line and Ruh and the appearance of The Altitude Store and the Bagel Café.
With shoppers now considering it the next Khan Market, retailers have begun to realise that the area which abuts Lodhi Colony, Jorbagh and Golf Links is rich with possibilities.
And so among the linear row of bleak shops that includes unremarkable groceries, tailor shops, tenthouses, and mobile rechargers, you will now find bright add-ons like CMYK, Soma Marigold and Play Clan, which offer quirky, charming buys for your wardrobe and home.
The area that once had as many as 75 tailoring shops is now much sought after by designers.
Masaba Gupta's store that sells innovative saris and other attire is located here as is Ruchika Modie's Katan Weaves that sells handwoven saris and Anuradha Ramam's outlet that retails ikkat kurtas.
The market is also a delight for the house proud who can choose from the range of home accessories at décor stores.
The place isn't short on gourmet delights either. Stop by at The Cheese Ball to try out a variety of cheeses before moving on to the French restaurant, Chez Nini.
The transformation of the area hasn't gone unnoticed.
"The Lodhi Road market has started getting its due. We see a lot of new shops coming up every month," says Rinki Pradhan, manager at one of the market's new showrooms who believes Meher Chand Market has begun to exude the hip vibe of a Hauz Khas Village.
Market association president Ashok Kumar Sakhuja, says, "This market is becoming more prominent and with designers like Ritu Kumar setting up their stores here, it will get the attention that a posh market deserves."
Secret Delhi: An occasional series that takes a fresh look at Delhi's iconic markets